Gliminis was founded by Sarah and Cadie as a small artisan gift brand in Toronto’s local markets. With a shared passion for crafting, they began their journey to bring joy to themselves and their community through handmade products.

Despite their unique products, Gliminis faced tough competition from local and online gift sellers, making it challenging to grow and establish a sustainable brand. The founders wanted to expand their reach across North America and move beyond simply selling gifts, focusing instead on creating lasting value for their community.

Through in-depth conversations with Sarah and Cadie, we connected with their vision of making Gliminis more than just a gift brand. They wanted to spark personal creativity and offer experiences that would resonate deeply with their customers. This led us to redefine their mission, shifting from simply marketing artisan gifts to creating a new kind of craft experience that would set Gliminis apart in the Canadian market.

Creating Unexpected Value Beyond the Booth

Understanding their target audience—primarily young, creative women in Toronto who value self-expression and meaningful experiences—we saw an opportunity for Gliminis to go beyond products. By introducing workshops and events, Gliminis could offer a space for people to create together, celebrating art and connection.

“We believe in the power of "togetherness" to create not just physical products but also the intrinsic value of exploring deeper emotional experiences.” - Sarah and Cadie

‍

By transforming from a gift seller to a provider of shared experiences, Gliminis now delivers exceptional value to customers, making any comparison with other brands incomparable.

• Personal Expression: Products that reflect individual style, making each space unique.
• Memorable Experiences: Workshops that create lasting memories and foster connection.
• Creative Satisfaction: Hands-on crafting that brings joy, creativity, and relaxation.
• Sense of Purpose: Activities that contribute to the community and enrich participants’ experiences.
• Community Engagement: Events that connect like-minded individuals and build a supportive network.

Through this transformation, Gliminis now stands out as a brand that goes beyond gifts to deliver extraordinary value, strengthening its connection with customers and its impact on the artisan community.

‍