MiYork Education stands out with its unique approach to abroad education, emphasizing personal growth and community involvement. The founders, being abroad students and researchers themselves, bring a wealth of experience and passion, making the brand relatable and inspiring to its target audience.

Despite its potential and unique value propositions, MiYork Education faced several challenges:

• Lack of Direction: The startup struggled to present its unique value effectively and compete in the crowded education consultation market in Vietnam.
• Audience Communication: There was a need to communicate their message using the language and imagery that resonates with their target audience.
• Digital Presence: Establishing a robust digital presence to kickstart their marketing efforts was crucial.

To address these challenges, Leverager.ca implemented a comprehensive strategy focusing on MiYork's core values and unique strengths:

1. Develop and Exploit Core Values:
   • We identified and amplified the brand’s core values centered around the education ecosystem and community involvement.
   • The brand narrative was crafted to reflect MiYork’s commitment to self-development and community activities.
2. Establish Positioning, Messaging, and Design Direction:
   • We developed a clear positioning strategy that connects MiYork’s unique selling propositions (USPs) with its target audience: Vietnamese youngsters and teenagers eager to make a difference and improve the world.
   • The messaging strategy was focused on relatable content, including success stories from past students and inspirational narratives from across the country.
3. Develop Layout for UX and Marketing Optimization:
   • The website layout was designed to optimize user experience (UX), ensuring it appeals to the younger audience.
   • We also optimized the site for marketing purposes, making it suitable for content distribution, search engine optimization (SEO), and webinars.