Edge Food Equipment
Edge Food Equipment, a leading supplier of commercial kitchen equipment, sought to revamp their online presence for a more engaging and user-friendly experience.
Background
With a rich history dating back to 1949, Edge Food Equipment boasts a loyal clientele of chefs and restaurateurs. However, their website's dated design and limited e-commerce functionality were hindering growth potential.
Challenge
The main challenges were: Outdated design: The website lacked a modern aesthetic and intuitive navigation. Limited e-commerce: The online shopping experience was cumbersome, deterring potential customers.
Approach
Leverager modernized the website with a clean, user-friendly interface and streamlined navigation. E-commerce capabilities were significantly enhanced, including a simplified checkout process and improved product filtering. The website is now fully optimized for mobile devices, allowing users to easily browse and purchase on any device.