VJ Vietnam boasts over 11 years of experience in providing credible abroad study consultation services. Despite its rich history and high credibility, the agency struggled to effectively communicate its value proposition and establish a strong digital presence.

• VJ Vietnam had built a credible reputation over 11 years but lacked a clear direction in presenting its credibility in the education consultation market.
• They aimed to communicate a sharp, compelling message to their target audience.
• Establishing a digital presence to kickstart their marketing efforts was crucial.

• Leverager focused on developing and leveraging VJ Vietnam's core values around their extensive university partner ecosystem. This approach highlights how they help students achieve excellent education and job opportunities.
• We established a strong positioning, messaging, and design direction that firmly places VJ Vietnam as a market leader. The content strategy centered on providing valuable knowledge for students, helping them make informed decisions about their educational paths. This included success stories from past students and inspirational stories from across the country.
• The website layout was designed for UX optimization, ensuring it resonated with the student audience. Additionally, it was optimized for marketing purposes, including content distribution, SEO, webinars, and more.