The Simple Value Proposition Canvas - Developing your 'Problem-Solution' Pair

One of the biggest mistakes service businesses make is designing a solution that solves nothing.

People buy a drill because they believe it will give them a hole, which allows them to hang a bookshelf.

In essence, customers buy a solution that addresses their problem, enabling them to gain specific benefits.

However, many early-stage businesses lose clarity about the problem they are solving.

This often happens because they focus too much on making their services “better” or “cheaper” than competitors. They aim to be flashy tech startups, talking about AI, blockchain, Web3, big data, etc.

In doing so, they stray far from the most “simple” and “clear” way to promote their services—ways that could make their businesses effortlessly differentiated and indispensable.

The “Problem-Solution Couple.”

Read more about it in the carousel.